When Born to Stand Out came to Voga with J. Boggo as the face of the film, the idea was not a film about perfume but a question: what makes Jay stand out? Conceived and written by Will Carvalho, made with Leo Cavazzana and Léo Silva.
What began as a test in the lab became a space for free exploration. More than the film, this project was about the freedom to create.
Valentine’s Day campaign with Mari Saad and Romulo Arantes.
A shoot on a tennis court, bringing together the world of sport and the brand’s visual identity.
With Pinguim Studio.
Makeup and skincare with modern formulas, colorful packaging and a light tone of voice.
Seasonal campaign for Óticas Carol: summer, fashion, Christmas and Black Friday.
A full year of content in one production: stores, lab, beach, family dates and a set of animated GIFs for social media.
Launch photos and videos, with four cities inspiring each of the brand’s scents.
Years of recurring content for Pacco: launches, expeditions, holidays and everyday life.
A celebration of Brazilian color, warmth and style.
A day in motion, from the morning routine to training.
Shot during Gaia Expedition’s Patagonia expedition.
