Based in São Paulo and originally from Minas Gerais, Will is a creative director and photographer whose visual language is shaped by his background in Game Design. Drawing from the art of world-building, he crafts immersive imagery where light, shadow, color, and composition come together to create cinematic atmospheres.
As Creative Director of the genderless fashion label JAY BOGGO, with artworks represented by MITS Galeria, Will moves seamlessly between fashion, art, and design. His practice spans portraiture, campaigns, editorials, exhibitions, and personal projects, blending conceptual thinking with a refined visual aesthetic.
His work has been featured in publications including GQ, Vogue, L’Officiel, Casa Vogue, and Veja São Paulo. Now represented by VOGA, he continues to expand his work across fashion, advertising, and creative direction.
